It’s become one of autumn’s most comforting rituals. As the leaves turn gold, and the cafes start selling pumpkin-flavoured froth, a new batch of pinstriped plonkers appear on our screens all vying for a £250,000 investment from Lord Sugar.
Yes, The Apprentice is back for its 13th series. The Telegraph was treated to an early glimpse of the first episode at a private screening room in Soho, but despite the glamorous cinema setting, it was hard to pay attention. One inconsiderate chap in the front row kept fiddling with his tie, lighting the room with his phone as he idly flicked through emails, and even chuckling at his own jokes. Lord Sugar (for it was he) isn’t an ideal audience member.
As a entertainer, however, he’s top-notch. The business tycoon’s reality show remains wickedly compelling, and this year has a particularly well-chosen lineup. They’re more accomplished than usual: one contestant already runs two businesses with a combined annual turnover of £3 million, while another is a former speechwriter for David Cameron.